A World Cup without a mascot cannot be a World Cup. This idea was officially born in 1966. In the same year, football icons such as Romario, Stoichkov, Scifo, Futre, Sheringham, Mazinho, Sosa, Cantona, Zola, Freddy Rincón, Penev, Pantic, Nayim… Before customizing the design, they chose a generic model: a boy figure with a changed shirt. He first wore Sweden in 1958, then Chile in 1962.
Again, The 1966 World Cup in England marked a change in this mascot concept, looking for an animal or element to represent the country.also serving as picture with everything on it trade. T-shirts, stuffed animals, pens, mugs… just to name a few. Many memorable mascots have passed, from Willie the lion to La’eeb in a turban. Now we’re reviewing…
Willie (England 1966)
It all started with this lion. Children’s illustrator Reg Hoye commissioned by the Federation and set to work by presenting four different designs, one child and three different lion models, in keeping with what has been done so far. something more groundbreaking and valuing the country’s animal symbol. In particular, this was inspired by the artist’s son, Leo. Here’s Willie, wearing a t-shirt with the UK flag on it, and maned hair fashioned by the Beatles, became a best seller. “Although my father was very successful with the writer Enid Blyton – the author Secret Five and Seven-, Willie was the pinnacle, ”confessed Leo Hoye, his inspiration BBC.
Juanito (Mexico 1970)
Mexico has reclaimed the idea of representing a child, although it personalizes more than clothing. Juanito displayed an innocent and good-natured look that followed the naivete line of his predecessor, Willie. Of course, the little boy wore the typical charro hat, the symbol of that country’s popular culture. and a kit that exposes your protruding belly. Also, Juanito, created by the advertiser Juan González Martínez, has since become the first globally recognized mascot. This World Cup was the first match to be televised..
Tip and Tap (Germany 1974)
Germany continued on the Mexico line, but twice. His mascot was two brothers, one brunette and the other blonde, one tall and the other short, both wearing suits. manschaft and born of artist inspiration Horst Schafer. Meaning Tip and Touch transcends the sport. It was a clear political salute to union between the two Germanys. because back then the country was still divided. Its name comes from a children’s game that was very popular out there (tip-ball), selection of team members made before football matches. Therefore, Tip, the brunette, has one foot slightly in front of Tap’s. Moreover, there are those who see the shape of Tap’s head as a typical German dish: sausage.
Gauchito (Argentina 1978)
Although the patent belongs to Néstor Córdoba, the authorship of this work is controversial.A cartoonist belonging to the studio of Miguel García Ferré, the Argentine children’s dream factory in the 70s. This design has received several criticisms for its similarity to Juanito’s.It was made by Mexico many years ago, but will be remembered for being a flesh and blood replica. 6-year-old Gabriel Nievas, who looks extraordinarily similar to the drawing, was hired to play the mascot in the game previews. He is wearing a poncho and a hat. Another controversy also arose, but this was the result of brands. Gauchito wore the Puma but it was Adidas, which he had a deal with FIFA at the time.
Naranjito (Spain 1982)
It was the most innovative design to date, surpassing nearly 600 submissions.Among the finalists were bull Toribalón from Madrid agency Legio Séptima and bullfighter Brindis from Gabernet de Barcelona. Seville advertisers María Dolores Salto and José María Martín Pacheco of Bellido prevailed with a design that eschews clichés. and inspired by the oranges of the eastern region. For the work in question they received an amount of about one million of the old peseta. Although it attracted more criticism than praise at first, it has become the icon of the country over time. There have been a number of drawings by Naranjito. TV (live football), there were two legends on his team: Di Stéfano was a consultant and Matías Prats was the narrator.
Pike (Mexico 1986)
Mexico repeated, but wanted this design to be separated from that of his predecessor, Juanito. Its author is unknown, but it won a competition in 1983. He made it spicy and chose a chile with a mustache and a charro hat.They play with the colors of their flag. As with Gauchito, Pique made real thanks to its creator Isidro Cuaradressed as himself and participating in all national team matches to add color to the stands. His jump on the field went against Bolivia and revolutionized the concept of the mascot, which was later adopted by other clubs.
Ciao (Italy 1990)
Ciao was undoubtedly the most cubist and abstract of the mascots. Artist Lucio Boscardin pursued innovation as he had throughout his career, opting for a futuristic design in which several cubes with the colors of the national flag resemble the figure of a football player. it touched a ball. This sparked a lot of criticism and immediately made it one of the most controversial because, moreover, it did not give any nod to the folklore of that country. He was the first mascot to have his own sponsor, of course: Fuji.
Striker (United States 1994)
Striker, Warner Bros. bears the signature of the studiosTasked with breathing new life into the mascot concept after the stumbling block caused by Ciao. The United States reclaimed an animal figure and bet on a dog in uniform with the colors of the host country’s flag. His name – striker in Spanish – is literally a statement of intent. It went on the offensive in terms of sales. HE trade He took Striker to Coca-Cola cans, where each participating team carried the banner.
Footix (France 1998)
Fabrice Pialot won the competition Organized between the most prestigious French design studios with this friendly rooster wearing the national colors. Of course, with one nuance. He doesn’t wear them on his set, but it’s part of his body. and hence their identities. After it has been decided that the image has been produced one vote to baptize him with an easy-to-pronounce name, that’s it Footix won 47% of the 18,500 French votes, defeating Gallik, Houpi or Raffy.. “Foot” comes from the word “football” and the ending “ix” is a nod to another emblem of the country: Asterix. This pet was a talisman for them. bluewho won the tournament and his name has gone down in history to name people who are only interested in winning teams, sometimes passing by to criticize rather than encourage. The legend continues, and at the 2019 Women’s World Cup, Footix’s Chick girl Ettie was chosen as the mascot.
Ato, Kaz and Nik (South Korea and Japan 2002)
Two countries organized and three were mascots. record so far. The Spherics were made of energy and belonged to an alien race that played Atmoball, a fictional sport similar to football. Ato (yellow) was his coach, Kaz (purple) and Nik (blue) were his players. Their name was born from a vote through the internet and the host countries’ McDonald’s. Also, his adventures starred A television series produced by London-Based Computer Graphic and animated by Slave Studios, Passion Entertainment and Furry Creaturestranslated into different languages.
Goleo VI (Germany 2006)
Germany wanted to innovate and got the idea Lots of criticism, mainly towards the choice of the animal, as the lion does not represent this country, but its rival England. It also didn’t help that she didn’t wear pants and was labeled as unseemly. The sixth striker, accompanied by the Inseparable Pille ball, left the factory owned by the team’s father, Jim Henson. puppets Y Sesame Streetand it cost 250,000 euros to create. This mascot is surrounded by a dark legend. trade. magazine eukotest He assured the linens had a dye containing carcinogenic substances and dibaticillin, a nonflammable chemical that was poisonous and can cause sterility to stuffed animals. Nici company denied all these accusations.
Zakumi (South Africa 2010)
South Africa played it safe and bet on a leopardbearing the colors of the flag on its skin. This design was the work of Andries Odendaal and the name represents a play on words.. ‘Za’ is the official initials of the country and hence internet domain and ‘Kumi’ means ten in different African languages. Therefore, the World Cup refers to the year of celebration. Zakumi also had his own drama (kung fu zakumi) and a comic (Zakumi’s Adventures) sponsored by VISA. Also, it was not without controversy. The contract for the production of stuffed animals was awarded to the company Shiaan-Bin Huang. A member of parliament from the ruling African National Congress. And subcontracted to Shanghai Fashion Plastic Products, so trade conducted in China to the detriment of the local South African economy. This mascot was the first to have a two-dimensional and three-dimensional design and a Twitter account.
Fuleco (Brazil 2014)
The Fuleco is a defense for an endangered animal and one of the most representative of the country: the three-ringed armadillo (Tolypeutes tricinctus). Brazilian agency 100% Design was its creator, and the design swept the 5 to 12-year-olds surveyed. His name agreed with the 1.7 million people who applauded him in an online poll. Combination of Portuguese words ‘futebol’ and ‘ecologia’, leaving other offerings like Zuzeco and Amijubi in the loop. So his message was clear and spread through social networks – he had his own profile on Facebook and Twitter –interacts with both English and Portuguese. His idols were Pelé and Ronaldo, and his biggest concern was caring for the environment.
Zabivaka (Russia 2018)
The European wolf was Russia’s special bet. Design student Ekaterina Bocharova became the mother of this mascot, who was selected online – sweeping the nominations of a lion and a cat, with 53% of the votes – and the results of which were announced in the program. evening emergency From Russian television. His dog Tyson was his inspiration. He described some details of his work himself, for example Goggles for cyclists, not for skiing because of the speed the Zabivaka can reach. His name, whose translation will be the small scorer, was also chosen by the public.
La’eeb (Qatar 2022)
Qatar has broken its animal tradition to give life to one of the country’s most iconic elements in clothing. keffiyehturban. His name comes from the Arabic expression ‘talented player’, so he is depicted floating and controlling the ball with his feet. His debut coincided with the draw for the World Cup group stage and Soon La’eeb GIFs, stickers, wallpapers and filters were created on social networks and other platforms. Like Facebook, Instagram, Twitter, TikTok, WhatsApp and Snapchat. What is not disclosed is the author of the design.
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