“We don’t understand cooking without a good glass of wine behind it”

As stated at the congress organized by Wines DO Navarre in cooperation with University of NavarraOn his gastronomic journey with his brother Javier, he discovered that “wine is as important a part of gastronomy” as they do not understand cooking “without a good glass of wine”.

So much as statedtheir restaurant currently has five sommeliers someone who is “always looking for wine” in the wine world where there is constant innovation.

In this sense, he wanted to point out the following. Price is not the most important thing that determines the quality of a bottle and that the constant search for new wine “means interesting wine, not expensive wine”.

Pairing is an element that is so highly valued but generally dismissed in the general world of communication, where they “just talk about gastronomy”, and there is a lack of talking television programs. It is made in the kitchen, as in the case of wine.

As noted wine is currently in a moment of great speculation and the price of large bottles “becomes stratospheric.” He realized that this meant that menus that sometimes offered the broths on offer were more expensive than the food itself.

This has caused them to change their strategy regarding the future of wine, and they are no longer betting so much on more speculative bottles that “too expensive that takes up very little on the menu,” he said. “Trying to visualize what will happen in the wine world 10 years from now” Betting on “young producers doing very interesting things”.

It has also highlighted The importance of communication in the world of gastronomy They realized that for years they had made the mistake of thinking that they could only be successful by getting a good education and being a good cook.

“We thought they would come, but they didn’t,” he recalled. “very interesting word of mouth” but with this formula they realized that no one knew them.

Being fully aware of the opportunity they have through television not available to everyone explained that there are other more accessible communication tools that are highly recommended to be used to promote and grow yourself.

Although they are in love with gastronomy a restaurant is still a profitable business He emphasized that being knowledgeable about the industry in order to bet on a particular product is essential to guarantee a good investment.

Related national wines It has allowed Spain to have “fine wines” and Navarra is not far behind in that regard, an area where there are “cult wines” and a “very old and very interesting winery” and also where you “gastronomically dine on your nose”.