A technological arsenal for entertaining pets

The ‘pet tech’ industry achieved a worldwide turnover of $5,000 million last year. And it is expected to deliver a compound annual growth rate of about 20%. Billing to reach $20,000 million in 2028, according to estimates. The ‘Smart Games’ catalog draws attention with its diversity. ZekiPetFor example, it is a learning game for dogs, running connected to WiFi and a console. fun This is the version for cats. Robot Cliff A mechanism similar to that of the Furbo, it entertains pets when the owner is not at home. BZZBZZ where it competes, it acts as a smart, connected bone. GoBone. iFetchone of the most popular is an automatic ball launcher.

Technology applied to animals provides benefits for their health and enjoyment. Francisco Sanchez Castaneda, clinical veterinarian and assistant secretary of the Official College of Veterinarians of Seville, relies on technology in his clinic where he performs advanced surgeries. It recognizes that innovation is advancing in the pet world. “It’s normal as we live in a digital age. This is an industry that offers many advantages over the life and welfare of animals.», says Sánchez Castañeda. This veterinarian supports the use of technology for pet entertainment: «On a daily basis, there are many things that their owners set aside, such as entertainment.. Animal welfare affects all levels. Taking him to the vet and eating a good diet is not enough. Some breeds show anxiety if they do not exercise and are stimulated.

Pets are enjoying more and more options for their free time. Spotify, a streaming platform for listening to music, gives you a personalized playlist for pet. It was created thanks to an algorithm that adds some details, such as the character the user gives about the animal, to the user’s taste. “Certain tones or certain musical concepts serve to calm animals and can have beneficial effects,” Sánchez Castañeda speculates.

Physical activity is essential for a dog or cat. And they resort to it kiwoko, pet store chain. The products sold here are from manufacturers. Ramon SanchezThe Manager of Own Brand explains which products customers prefer: «Automatic ball launcher that rewards the animal, some kind of bazooka for throwing balls in the park, electronic mouse or laser pointers that cats love so much. increased concern for the welfare of pets. “Many of these toys are designed to be fun on their own. It is a stimulus for the dog to do more than sleep, to avoid stress and excess weight. The most active dogs tend to live longer,” he adds.

Maria Murillo Martinez Y august vargas They are partners of distributor Technopets, whose catalog offers ‘tools’ for pet entertainment. According to Vargas, “The Internet of Things in general and pets in particular are experiencing huge growth as an accelerator with the Covid-19 pandemic. Technology and pets are two industries we have when combined. success model». From Technopets they point out that feeding technology can be combined with that of play: “By measuring the animal’s movement, you can gauge how much food it needs.”

growth margin

Entertainment devices are a new vein in the huge and growing ‘pet tech’ business. «This term originated in the United States around 2016. And two years ago it began to be used in Spain. Because in this country, applying the concept of technology to animals was a little less than science fiction,” he explains. Talia BonmatiCEO of Dinbeat.

While designing and manufacturing ‘devices’ for pet entertainment is an idea that has yet to be widely explored by Spanish entrepreneurs, applying the technology to animal health is already innovative ecosystem in net progress. «There are now companies in this sector that are committed to technology development, but It is very difficult to find investment for the first stages of a project in Spain.. We always stand behind countries like the United States, Germany or the United Kingdom ».

This company’s flagship product dinbeat ONE, a sensored harness that enables real-time and wireless monitoring of unsedated animals in veterinary hospitals for the first time. The product for professional use only warning system Notify veterinarians immediately if a patient needs intervention. It is currently marketed for dogs and cats in 10 countries, but a version for horses will be released in the coming months.

Home automation is also entering the industry. Dinbeat is preparing to launch its ‘Dinbeat Home Appliances’ series, a suite of connected devices for the first half of 2023. take care of animals while they are at home. The aim is to reach a preliminary diagnosis. “We are not a company selling products, we are a data company,” explains Bonmatí.