Bright colors and prints: this is the new collection of the designer, chosen by the celebrities of the national scene.

What do they have in common Marcela Kloosterboer, Mery del Cerro Y Yanina Latorre? They are all successful TV women and set the trends in the parade. Alejandra Fittipaldifounder and creative director Doll Shop.

“A complete collection designed with my team to make women look radiant for the upcoming Fall/Winter 2023 season,” she says. data base Fittipaldi.

The designer says you will see an improvement prints have. “One of the central patterns is called brightness, called another Power, Wreath and Art. There are also all sorts of “cleaner” and smoother typologies. Lots of tailoring, leather, shoes, accessories and fabrics, which is one of the dollStore’s strengths for this winter,” continues the designer.

Some prints will be reflected in dresses and maxi dresses, others in full-print dressmaking, blazers and trousers. Others were copied on overalls, slippers, bags, all prints in different typologies. “We have so many colors in both summer and winter. The doll: red, coral, fuchsia, green, blue and metallic,” Fitipaldi says.

dsMen Collection

This is another one of the offers. “It was a personal need, I needed a new challenge after a career of 23 years. So I considered having a new project an illusion,” says Fittipaldi, adding that it is a request from customers and friends of the brand.

“Born a year ago as the man in Dolls first as a separate capsule, to date you can see a complete collection in all categories: jeans, shirts, coats, shoes, overalls, sweaters and accessories. An urban collection with more regular touches. And leather is very important,” says the designer.

What characterizes this brand in both men and women is a genuine and free spirit. “We don’t jump on a train to try to capture a certain type of customer during a season, we do the opposite,” Fittipaldi explains.

“What we do for a customer who has been around for years, who grows up inside the brand like me and who loves fashion, of course, is movement, development and we follow the trends, but without leaving our identity. We don’t dress in one season to capture an audience,” comments the designer.

The inspiration at dollStore comes from nature, animals and things Fittipaldi saw on her travels. “Art, deco, materials that inspire me to create prints and choose the materials I will use in each collection. And of course men and women I admire for their style and presence,” explains the designer.

Doll is urban, with a slightly more bohemian trend “but with a rock print”, the graphic Fittipaldi Doll is again complete for “a free, modern folk aged 35 to 45”.

Fittipaldi admitted that Alcorta Shopping feels like home. “This collection is very mature for the brand, I invite you to feel and look radiant,” she commented at her fashion show.

dollStore was born in April 2000 by Alejandra Fittipaldi, who graduated from the University of Palermo with a career in Clothing and Textile Design. Its first collection was launched in April 2000, with the opening of the first store in San Isidro.

The first collections were initially marketed only on the dollStore. As the seasons and collections progressed, they added accessories, handbags and shoe lines, as well as the development of textile prints and jacquards.

After more than 40 collections, the brand continues to stand out in the local market with its unlimited universe of prints and embroidery, with themes such as animals, flowers and Bulgarians added to sentences that reinforce the female role. brand.

Alejandra says that each collection focuses on a woman and a man with a free and modern spirit who manage to highlight their protagonists.

Continue reading