Greenpeace held protests in Madrid against brand consumerism on ‘Black Friday’

Greenpeace this Friday protest in the middle Madrid complains about the consumerism promoted by big brands and built four plots for it. waste and waste Referring to those produced by these big companies during “Black Friday”.

The slogan of the claim hung at the entrance of Preciados street in Callao square was “Made to attract”; there, they raised four piles, each representing a waste: plastic and cardboard to condemn product packaging, textiles, and electronic waste.

Climbing on these piles of rubble and even on the balconies of the street, the demonstrators said, “Brands consume us”, “Black Friday destroys the planet” or “Their profit is your waste.”

🔴🔴🔴 ACTION 🔴🔴🔴#StopBlackFriday
🔴 To condemn the overconsumption fueled by unscrupulous companies, we are returning four mountain rubbish to Madrid’s commercial centre.
🔴 This “BUILT TO THROW” model is lethal to the planet and people.
➕👇 pic.twitter.com/3wcGZKSJTz

— Greenpeace Spain (@greenpeace_esp) 25 November 2022

Greenpeace Biodiversity Officer, Celia OjedaHe explained to EFE that the target of the protest was not consumers, but the overproduction of big brands that provoked consumerism. “shorter duration and lower quality” productsends in “dumps and incinerators”.

For this reason, Ojeda explained that they are demonstrating not only against the raw material required for this high production, but also against the pollution produced by the companies and the waste and waste they will cause later.

It also claimed “Black Friday” is “the peak of the consumption moment” this “reflects a high environmental cost” in terms of both air and water pollution and loss of land use and biodiversity.

Thus, about 9 per year from Greenpeace.90.000 tons of textile products in Spain, 10 to 12% of this is recycled.

For all these reasons, they requested the Ministry of Ecological Transition and Demographic Challenge (Miteco) to comply with article 18.2 of the Waste and Contaminated Lands for Circular Economy Act. Landfill area of ​​unsold surplus of non-perishable products such as textiles, toys or electronic devices, unless they need to be disposed of for safety reasons.

The action began at nine o’clock in the morning and an hour later the municipal police and fire crews arrived, cordoned off the area and began evacuating the protesters.