How and why will Mercedes-Benz introduce the subscription system to the acceleration capacity of the electric range?
What we have seen in recent years takes us directly to a new era in which man will cease to be the owner of many of the assets that he has today. This is best illustrated by the role played by the subscription model. And no, we’re not talking about that trend in the entertainment market. In particular, we would like to address what is seen in the mobility industry. At Urban Tecno we show you how BMW is already one of the most betting manufacturers For this.
Mercedes-Benz is also a competitor aiming to adjust its strategy to offer services in this class. This is undoubtedly a more regular income option to companies. La Estrella company benefiting from the integration of solutions softwareaims to limit the capabilities of its tools in order to offer subscriptions to users. Do you want to have all the features that the engine can improve? Pay per box. And also monthly.
So, let’s see what are the keys to understanding the market, why we are facing a problem. business model that will have a major expansion the extent to which this technology will go hand in hand with the growth of the electric car in the coming years and of course of course. We are facing a subscription program that will have more visibility in the industry.
If you want maximum acceleration, you will have to pay Mercedes-Benz 1,200 euros per year.
through the update system above the air (OTA) is very easy to implement commits of additional services. In this case, Mercedes-Benz will offer maximum acceleration capability per software With an additional payment of 1,200 Euros. Is that extra level of acceleration noticeable? Yes, of course. Predictions as can be read on the special portal DriveWith EQS and EQE, the time required to reach 100 km/h can be reduced by approximately one second.
Considering this improvement, we may be talking about a 25% improvement compared to the standard version. It’s important to note that marketing strategies can work in this situation. Imagine for a moment that the company decides to gift you a one-year subscription. Do you think you won’t notice the acceleration difference after the trial period? Chances are, you’ll go to the cash register to see how the car is doing. not reacting with the same ‘kick’ as before. This is a subscription model issue.
So why are manufacturers? will resort to a model based on smaller paymentsbut constantly? At this point, it is necessary to mention one of the most important. advantages of electric cars compared to conventional internal combustion variants. It is much easier to maintain and its reliability is much higher than any thermal block. Faced with this situation, brands are forced to turn to other sources of income.
This may be one of the reasons that will explain the trend change that is taking place in the industry and that Tesla has started as usual. The most famous electric car manufacturer on the market offers the entire equipment level. all types of carsand then it’s the client choosing which options they want to enable. Like this, costs on the assembly line are reduced thanks to the existence of economies of scale.
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