There is a gold mine in the sector with the renewed car. So much so that Citroën already sells used parts

have owned car it’s not cheap. Years of installments, insurance, maintenance… and breakdowns. We summed up at the end of 2020 that with a car that had been driven for 13 years, the cost was a little over 2020. 4,000 euros per year. It included the average price of a vehicle (which didn’t stop rising)average insurance cost, regular maintenance and almost two years’ worth of gasoline.

And all this without counting possible malfunctions and the resulting malfunctions. In this sense, a debate has always been on the table: new or used parts. Supporters of the first option have always put forward an argument: the reliability of a new part will always be greater than that of a used one. Those in favor of going to junkyards or major online spaces for resale are also clear: price.

Recognizing that going “home” to have the car checked or necessary repairs is always a more expensive alternative to the neighborhood garage, Citroën has launched a new project called. Citroen B-Partswill also offer in repairs used spare parts.

The appeal is that these parts are of course much cheaper. Citroën in particular points out that the discounts can reach 70% and they have 200,000 multi-brand references comprising seven product families: bodywork, lighting, electrical and electronic components, interior, engine, transmission and suspension.

Attack on the repair market

At the presentation of Citroën B-Parts, the brand raised the recycling flag, but the truth is that more and more companies want to enter the second-hand market strongly and present themselves as a real alternative. vehicle renewal.

The advantage that the customer can find in these already used Citroën parts (beyond the price) is that the brand offers quality added value to these parts and presents its image as value in product selection.

something similar happens toyota and renault. Both firms set up facilities to repair, upgrade and then sell these cars as “refurbished” cars. In other words, cars that are second hand but have a certificate of being used. reviewed in its own brand And it has original parts.

During the introduction of Renault, Activate Slimehas already acknowledged that they are working on a future plan where electric vehicles are more reliable and wear less than current internal combustion vehicles. For this reason, they have no doubt that they will be leasing vehicles that customers will never have, as they can update it after a while and re-release it at a slightly lower price.

That is “good”, “very good” or “like new” What we usually see on Amazon can also enter the car market, depending on the repairs the vehicle has undergone or the mileage traveled.

In addition, it should not be forgotten that Citroën is a company in the automotive industry that bets on everything lower class, entry level. They know that their customers value the savings and are ready to give up the services and values ​​offered by other brands, which are unnecessary additions to them.

A good proof of this is the screen of our mobile phone. dedicated infotainment system of the Citroen AMI or the staging of his philosophy on the urban car of the future: Citroen’s oil [all-ë].

Photo | sten rademaker